This quotation I read on The Book Depository says it all if we change "business" to "libraries:"
In an interview with David Sifry, the founder and CEO of Technorati, reproduced in Bob Walsh’s excellent Clear Blogging, Walsh asks: “So, do you think blogging is going to change the whole process of how companies and customers relate to each other?” Sifry replies: “Let me put it this way: Has email fundamentally changed how business and people relate to each other?”
If we are to be assured of reaching the young adult population, then blogging and MySpace accounts seem to be a good way to reach these folks on their own turf although it might be better to ask them!
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